POC is a Swedish company that has been developing and marketing protective equipment for various sports since 2004. Its mission is to help save lives and reduce the consequences of accidents by developing protective equipment that is innovative, robust and beautifully designed. The product portfolio includes helmets, goggles, clothing and accessories for skiing, snowboarding and cycling. This year also marks 10 years since the beginning of cooperation with the automotive company Volvo in the field of safety, or research and development of protective equipment, and 6 years since the beginning of cooperation with the Zeiss company in the field of lens technology development.